The Rise and Sweetness of Natural Sweeteners: Why Dates are the Next Big Thing

by Callum Allan on Apr 20, 2023

The Rise and Sweetness of Natural Sweeteners: Why Dates are the Next Big Thing


If you're conscious about what you consume and you're looking for natural sweeteners to incorporate into your active lifestyle, you're in luck! Dates and products made from them are the latest addition to the list of natural sweeteners predicted to be popular this year. Thanks to a viral TikTok video that showed how to use them, date-based confections have become a trendy snack among the health-conscious. But why are dates suddenly all the rage? Let's dive into why dates are becoming the next big natural sweetener.



Dates have been a staple in Middle Eastern cuisine for centuries, and the fruit has been known for its natural sweetness and various health benefits. These fruits are rich in dietary fibre, antioxidants, essential minerals like potassium and magnesium, and vitamins, making them a healthy addition to your active lifestyle. Additionally, dates have a low glycemic index, which means that they release sugar slowly into the bloodstream, making them ideal for people who suffer from diabetes.


Date sugar, date syrup, and products sweetened with dates like baked goods and hot sauce provide a unique flavour profile and also work as a substitute for white sugar. These products are not only healthier but are also more flavorful, making them a great way to add a twist to your protein shakes, smoothies, or any snack.


According to Whole Foods Market, dates are expected to be one of the most popular natural sweeteners this year thanks to a viral TikTok video that shows how to use them to make a candy bar-style confection. Making a date-based candy bar is straightforward and simple to make. All you need is pitted dates, cocoa powder, nut butter, and a pinch of salt. The dates provide natural sweetness and stickiness, while the other ingredients create a delicious chocolate flavour.


When it comes to baking, date sugar and syrup can be used as a substitute for white sugar, which allows for healthier and tastier desserts. Try using them in muffins, cakes, energy balls, and any other baked goods. Not only will your creations taste delicious, but they'll also be healthier for your body.


Finally, dates provide a range of benefits for those with an active lifestyle. The natural sweetness from dates can give you a much-needed energy boost before a workout or during a demanding day. The high fibre content in dates can also help with digestion, while the essential minerals can help support healthy muscles, bones, and heart functioning.



Dates have quickly become a darling among health enthusiasts due to their natural sweetness, unique flavour profile, and various health benefits. Whether as a sugar substitute in baking or as a quick snack, dates present a significant opportunity to incorporate natural sweeteners into your active lifestyle. So why not try using date-based products and add some variety to your diet and make your desserts energetic and flavorful.