More Likes, More Reps: Why Social Media is Important for Your Business

by Callum Allan on Oct 27, 2022

More Likes, More Reps: Why Social Media is Important for Your Business

Everyone wants more likes, whether we're talking about your latest #gymselfie or your business's social media page. But why are likes so important? In the business world, social media is essential for building brand awareness and reach. The more people who see your posts, the more likely they are to become customers or clients. Here's a quick guide on how to get more likes (and followers!) for your business's social media pages.


1. Quality content is key. 

This one should be a no-brainer, but it's worth repeating. Your content must be high quality if you want people to like and share it. That means creating posts that are interesting, informative, and visually appealing. No one wants to see a feed full of boring text-only updates; spice things up with photos, videos, infographics, and other multimedia content.

2. Timing is everything. 

You also need to post at the right time if you want people to actually see your updates. For example, if you're targeting a US audience, avoid posting late at night or early in the morning when people are busy with work or school. Instead, aim for midday or early evening when people are more likely to be scrolling through their feeds. Experiment with different times and days of the week to see what works best for your audience and page views.

3. Use hashtags… but not too many! 

Hashtags are a great way to increase the visibility of your posts and reach new users who might be interested in your product or service. However, using too many hashtags—or irrelevant ones—can make your business look desperate or unprofessional. Use 1-2 hashtags per post, and make sure they're relevant to the content of your update. 

4. Take advantage of paid advertising. 

Paid advertising on social media platforms like Facebook and Instagram is an effective way to reach new audiences and boost your likability factor. You can target specific demographics with ads, which helps ensure that your message is being seen by people who are most likely to convert into customers or clients. Paid ads can be costly, but they're worth considering if you're serious about growing your business's social media presence.

5. Engage with other users! 

Finally, don't forget to engage with other users on social media—liking and commenting on their posts as well as replying to any comments or messages you receive on your page. This helps create a sense of community around your brand and shows that you're responsive to customer inquiries and feedback. It also doesn't hurt to give away freebies or hold contests from time to time; everyone loves a good giveaway!



By following these tips, you can quickly increase the likability—and profitability—of your business's social media presence!